Your brand has a logo. Now give it a sound.

Custom music built from your brief. Exclusively yours. Delivered in 48 hours.

Get a free sample →

Get a free sample →

Hear what you sound like

What is an Audio Identity?

The brands you remember don't just look like themselves. They sound like themselves too.

Recognisable, eyes closed

You can pick out Netflix, Intel, or McDonald's by sound alone. That recognition is buildable, and not only for the biggest budgets.

One sonic DNA

The same melodic and instrumental DNA runs through every track, so your ads, your social, and your videos all sound like one brand.

Exclusively yours

The sounds you remember work because they belong to one brand and nobody else. That kind of ownership turns music into identity.

Get a free sample →

Get a free sample →

Hear samples →

What's Included

Here's what we build for you:
Four types of tracks, custom designed.

  • 1. Audio Logo

    Your logo, as a sound. Three to ten seconds, played wherever your visual logo already sits: the end of videos, the top of podcasts, app launches, product chimes.

    Get a free sample →

    Hear samples

  • 2. Brand Theme

    The flagship track at sixty seconds and up, and the compositional master the other three are built from. Made for brand films, hero content, and channel intros.

    Get a free sample →

    Hear samples

  • 3. Ad Bed

    A thirty-second-plus campaign track, built to sit under a voiceover or script. Made for paid social, pre-roll, and product launches.

    Get a free sample →

    Hear samples

  • 4. Long-Form Track

    Ninety seconds and up, evenly paced, built to sit under longer content without asking for attention. For explainers, webinars, podcasts, and brand films that run long.

    Get a free sample →

    Hear samples

Audio Logo

Key Content Track

Everyday Content Tracks

Ads & Campaign Tracks

A short audio logo, like the Netflix "ta-dum".
1 included. Used for:

  • The end of an ad or commercial

  • YouTube intros and outros

  • Podcast intros

  • App and product chimes

Hear samples →

Audio Logo

Key Content Track

Everyday Content Tracks

Ads & Campaign Tracks

A short audio logo, like the Netflix "ta-dum".
1 included. Used for:

  • The end of an ad or commercial

  • YouTube intros and outros

  • Podcast intros

  • App and product chimes

Hear samples →

Samples

Hear the work.

Cinematic

Ambient

Indie

Acoustic

Luxury

Lo-fi

Energetic

Epic

Synthwave

Nu-Jazzz

House

Hip Hop

Corporate

Inspirational

Pop

Rock

WHAT EVERY IDENTITY INCLUDES

1 x Audio Logo

3-second track that reinforces your brand wherever your logo appears in a video.


1 x Key Content Track

60-second tracks for your day-to-day posts and videos.

3 x Everyday Content Track

60-second tracks for your day-to-day posts and videos.

2 x Ads & Campaigns Track

45-second tracks for paid social, pre-roll, and product launches.

EXAMPLE ONE

Treeline

For an outdoor and adventure brand — rugged, driving, and atmospheric.

Audio Logo0:00 / 0:00
Key Content Track0:00 / 0:00
Everyday Content Track0:00 / 0:00
Ads & Campaigns Track0:00 / 0:00

EXAMPLE TWO

Long Way Home

For a documentary and storytelling brand — emotional, building, and hopeful.

Audio Logo0:00 / 0:00
Key Content Track0:00 / 0:00
Everyday Content Track0:00 / 0:00
Ads & Campaigns Track0:00 / 0:00

Cinematic

Ambient

Indie

Acoustic

Luxury

Lo-fi

Energetic

Epic

Synthwave

Nu-Jazzz

House

Hip Hop

Corporate

Inspirational

Pop

Rock

WHAT EVERY IDENTITY INCLUDES

1 x Audio Logo

3-second track that reinforces your brand wherever your logo appears in a video.


1 x Key Content Track

60-second tracks for your day-to-day posts and videos.

3 x Everyday Content Track

60-second tracks for your day-to-day posts and videos.

2 x Ads & Campaigns Track

45-second tracks for paid social, pre-roll, and product launches.

EXAMPLE ONE

Treeline

For an outdoor and adventure brand — rugged, driving, and atmospheric.

Audio Logo0:00 / 0:00
Key Content Track0:00 / 0:00
Everyday Content Track0:00 / 0:00
Ads & Campaigns Track0:00 / 0:00

EXAMPLE TWO

Long Way Home

For a documentary and storytelling brand — emotional, building, and hopeful.

Audio Logo0:00 / 0:00
Key Content Track0:00 / 0:00
Everyday Content Track0:00 / 0:00
Ads & Campaigns Track0:00 / 0:00

Cinematic

Ambient

Indie

Acoustic

Luxury

Lo-fi

Energetic

Epic

Synthwave

Nu-Jazzz

House

Hip Hop

Corporate

Inspirational

Pop

Rock

WHAT EVERY IDENTITY INCLUDES

1 x Audio Logo

3-second track that reinforces your brand wherever your logo appears in a video.


1 x Key Content Track

60-second tracks for your day-to-day posts and videos.

3 x Everyday Content Track

60-second tracks for your day-to-day posts and videos.

2 x Ads & Campaigns Track

45-second tracks for paid social, pre-roll, and product launches.

EXAMPLE ONE

Treeline

For an outdoor and adventure brand — rugged, driving, and atmospheric.

Audio Logo0:00 / 0:00
Key Content Track0:00 / 0:00
Everyday Content Track0:00 / 0:00
Ads & Campaigns Track0:00 / 0:00

EXAMPLE TWO

Long Way Home

For a documentary and storytelling brand — emotional, building, and hopeful.

Audio Logo0:00 / 0:00
Key Content Track0:00 / 0:00
Everyday Content Track0:00 / 0:00
Ads & Campaigns Track0:00 / 0:00

Get a free sample →

Get a free sample →

Why Hum

The same stock track is on a thousand other brands. Yours should be on one.

Exclusive license

Made for your brand alone. We never resell it, relicense it, or place it anywhere a competitor could buy the same track.

Your own sonic DNA

One signature runs through every asset, so your logo sting, your ad, and your long-form all sound like one brand.

Built where music meets brand

We combine brand-marketing, songwriting, and engineering, so your sound fits your brand.

Hear it before you pay

Submit a brief and we build you a free sample for your brand. You know exactly how it sounds before you spend anything.

Built to fit your brand

Shaped to match how your brand already looks and feels, so the sound carries your fingerprint, not a generic house style.

Delivered finished

No stems to mix, no raw generator output to clean up. Every track arrives mastered and ready to publish the moment it lands.

Testimonials

What clients say after the first track lands.

  • We wanted to complete our brand assets with customised music. The guys at Hum Studio gave us exactly what we wanted.

    Bruce M

    Founder

    1/4

  • Within days, it streamlined my workflow. The balance of precision and inspiration it offers is unlike anything I’ve seen.

    David K

    Indie Hacker

    2/4

  • At first I was skeptical. But the clarity it brings into complex problems feels almost like working with a second brain.

    Aria L.

    Researcher

    3/4

  • It doesn’t just answer — it reframes. Every interaction feels like it points me toward a clearer path.

    Ethan R;

    Entrepreneur

    4/4

  • We wanted to complete our brand assets with customised music. The guys at Hum Studio gave us exactly what we wanted.

    Bruce M

    Founder

    1/4

  • Within days, it streamlined my workflow. The balance of precision and inspiration it offers is unlike anything I’ve seen.

    David K

    Indie Hacker

    2/4

  • At first I was skeptical. But the clarity it brings into complex problems feels almost like working with a second brain.

    Aria L.

    Researcher

    3/4

  • It doesn’t just answer — it reframes. Every interaction feels like it points me toward a clearer path.

    Ethan R;

    Entrepreneur

    4/4

  • We wanted to complete our brand assets with customised music. The guys at Hum Studio gave us exactly what we wanted.

    Bruce M

    Founder

    1/4

  • Within days, it streamlined my workflow. The balance of precision and inspiration it offers is unlike anything I’ve seen.

    David K

    Indie Hacker

    2/4

  • At first I was skeptical. But the clarity it brings into complex problems feels almost like working with a second brain.

    Aria L.

    Researcher

    3/4

  • It doesn’t just answer — it reframes. Every interaction feels like it points me toward a clearer path.

    Ethan R;

    Entrepreneur

    4/4

Case studies

Selected work.

Outbound System

Red Rock International

Cleverly

Circling Australia

Outbound System

Done-for-you cold email, built on data from millions of sends. The work is fast, direct, and stripped of anything that doesn't move the deal. The audio had to match it, then add something the brand was missing.

INDUSTRY

B2B SaaS

BRIEF

Audio Identity Kit

ASSETS

4 originals

TURNAROUND

48 hours

THE BRIEF

Outbound System sells one thing: meetings on your calendar, no guesswork. The brand is confident and plain-spoken, clean black-and-white branding with nothing wasted.

The audio had to hold that same clarity and bring some life to it. So we built real human vocals into the Brand Theme, a voice running under the rhythm. A brand that could feel cold now has warmth.

Underneath sits a deep groove, soft instruments with a strong pull. The Ad Bed cuts it sharper, built to break a pattern and make people look. It all moves without rushing, and it gives a black-and-white brand something with colour.

Audio Logo0:00 / 0:00
Brand Theme0:00 / 0:00
Ad Bed0:00 / 0:00
Long-form Track0:00 / 0:00

Outbound System

Red Rock International

Cleverly

Circling Australia

Outbound System

Done-for-you cold email, built on data from millions of sends. The work is fast, direct, and stripped of anything that doesn't move the deal. The audio had to match it, then add something the brand was missing.

INDUSTRY

B2B SaaS

BRIEF

Audio Identity Kit

ASSETS

4 originals

TURNAROUND

48 hours

THE BRIEF

Outbound System sells one thing: meetings on your calendar, no guesswork. The brand is confident and plain-spoken, clean black-and-white branding with nothing wasted.

The audio had to hold that same clarity and bring some life to it. So we built real human vocals into the Brand Theme, a voice running under the rhythm. A brand that could feel cold now has warmth.

Underneath sits a deep groove, soft instruments with a strong pull. The Ad Bed cuts it sharper, built to break a pattern and make people look. It all moves without rushing, and it gives a black-and-white brand something with colour.

Audio Logo0:00 / 0:00
Brand Theme0:00 / 0:00
Ad Bed0:00 / 0:00
Long-form Track0:00 / 0:00

Outbound System

Red Rock International

Cleverly

Circling Australia

Outbound System

Done-for-you cold email, built on data from millions of sends. The work is fast, direct, and stripped of anything that doesn't move the deal. The audio had to match it, then add something the brand was missing.

INDUSTRY

B2B SaaS

BRIEF

Audio Identity Kit

ASSETS

4 originals

TURNAROUND

48 hours

THE BRIEF

Outbound System sells one thing: meetings on your calendar, no guesswork. The brand is confident and plain-spoken, clean black-and-white branding with nothing wasted.

The audio had to hold that same clarity and bring some life to it. So we built real human vocals into the Brand Theme, a voice running under the rhythm. A brand that could feel cold now has warmth.

Underneath sits a deep groove, soft instruments with a strong pull. The Ad Bed cuts it sharper, built to break a pattern and make people look. It all moves without rushing, and it gives a black-and-white brand something with colour.

Audio Logo0:00 / 0:00
Brand Theme0:00 / 0:00
Ad Bed0:00 / 0:00
Long-form Track0:00 / 0:00

How it Works

Brief in. Music out.
48 hours flat.

1 – Brief

The brief is how we learn your brand: how it should feel, the references you love, where the music will live. Ten minutes, online.

2 – Produce

We build the sound from your brief, then mix and master it in-house, set to platform loudness with clean fades.

3 – Receive

WAV masters and MP3s land in your inbox within 48 hours, cleared for every platform and exclusive to you, forever.

1 – Brief

The brief is how we learn your brand: how it should feel, the references you love, where the music will live. Ten minutes, online.

2 – Produce

We build the sound from your brief, then mix and master it in-house, set to platform loudness with clean fades.

3 – Receive

WAV and MP3 files land in your inbox within 48 hours, cleared for every platform and exclusive to you, forever.

1 – Brief

The brief is how we learn your brand: how it should feel, the references you love, where the music will live. Ten minutes, online.

2 – Produce

We build the sound from your brief, then mix and master it in-house, set to platform loudness with clean fades.

3 – Receive

WAV masters and MP3s land in your inbox within 48 hours, cleared for every platform and exclusive to you, forever.

Pricing

Your brand, in audio. Three ways to own it.

A professional composer means four figures a track and weeks of waiting. Here's the version that doesn't.

Starter

$249

One original track, made for your brand. For a single campaign, a video, a launch, or your signature theme.

Choose Starter

Features

One original track

WAV master + MP3

Exclusive license, cleared everywhere

48-hour delivery

Mixing and mastering included

Loudness matched to platform LUFS

One revision round included


Identity

Popular

$599

$599

A complete audio identity, built around your brand. One sound across everything you make.

Choose Identity

Features

Everything in Starter, plus

A complete audio identity

Four matching assets: audio logo, theme,

ad bed, and long-form track

A one-page sonic identity document

The Library

$2,499

20 original tracks over 60 days, all built around your brand. For brands that never stop publishing.

Choose Library

Features

Everything in Identity, plus

20 originals over 60 days

Brand audio strategy call


Starter

$249

One original track, made for your brand. For a single campaign, a video, a launch, or your signature theme.

Choose Starter

Features

One original track

WAV master + MP3

Exclusive license, cleared everywhere

48-hour delivery

Mixing and mastering included

Loudness matched to platform LUFS

One revision round included


Identity

Popular

$599

$599

A complete audio identity, built around your brand. One sound across everything you make.

Choose Identity

Features

Everything in Starter, plus

A complete audio identity

Four matching assets: audio logo, theme,

ad bed, and long-form track

A one-page sonic identity document

The Library

$2,499

20 original tracks over 60 days, all built around your brand. For brands that never stop publishing.

Choose Library

Features

Everything in Identity, plus

20 originals over 60 days

Brand audio strategy call


Starter

$249

One original track, made for your brand. For a single campaign, a video, a launch, or your signature theme.

Choose Starter

Features

One original track

WAV master + MP3

Exclusive license, cleared everywhere

48-hour delivery

Mixing and mastering included

Loudness matched to platform LUFS

One revision round included


Identity

Popular

$599

$599

A complete audio identity, built around your brand. One sound across everything you make.

Choose Identity

Features

Everything in Starter, plus

A complete audio identity

Four matching assets: audio logo, theme,

ad bed, and long-form track

A one-page sonic identity document

The Library

$2,499

20 original tracks over 60 days, all built around your brand. For brands that never stop publishing.

Choose Library

Features

Everything in Identity, plus

20 originals over 60 days

Brand audio strategy call


FAQ

What people ask before they book.

What if I don't know what I want, or I'm not musical?

How is 48-hour turnaround actually possible?

Is the music original and mine to use?

What if I don't like the result?

I've been burned by creative work before. Why is this different?

What exactly do I get, and how is it delivered?

What if I don't know what I want, or I'm not musical?

How is 48-hour turnaround actually possible?

Is the music original and mine to use?

What if I don't like the result?

I've been burned by creative work before. Why is this different?

What exactly do I get, and how is it delivered?

Hear what your brand actually sounds like.

Submit a brief and we'll build a free sample for your brand: original music, delivered in 48 hours. No card required, no commitment.

Get a free sample →